2024
AllTrails
Spec
Designer
Designing a campaign that promotes a deeper sense of community through shared experiences on the trail.
[SPEC WORK]
For the first time ever, AllTrails is hitting the ground, literally, by hosting in-person events at the trailhead to connect with our community where it all begins. AllTrails is launching ‘Trail Days,’ a series of hyper-local, intimate gatherings that bring together ambassadors, free gear, and group hikes, fostering camaraderie and connection.
These events are designed to be more than just hikes—they're moments of shared discovery and adventure, celebrating the spirit of the trails. Whether you're a seasoned hiker or just getting started, ‘Trail Days’ is all about creating memories with fellow explorers and getting people excited to hit the trail together.
My goal with designing the campaign for ‘Trail Days’ was to create a deeper sense of community while expanding AllTrails reach. We want to engage our existing users and attract new adventurers by promoting these events as not just hikes, but as shared experiences that embody the AllTrails spirit. Through strategic outreach—leveraging social media, email campaigns, and local partnerships—we aim to boost sign-ups and awareness.
These events will foster connections between hikers and ambassadors, creating lasting relationships and turning ‘Trail Days’ into a key driver of brand loyalty and community engagement.
